How to Compress Images for Your Website Without Losing Quality
Images account for 50–80% of total page weight on most websites. Image compression is the single biggest lever for making your site faster — and faster sites rank higher, convert better, and keep visitors longer.
Why Image Size Matters
Google uses page speed as a ranking factor. A 1-second delay reduces conversions by 7%. 53% of mobile users leave after 3 seconds. The Largest Contentful Paint metric — usually an image — is a Core Web Vital.
Practical Compression Tips
Start with the right dimensions, find the quality sweet spot (75–85 for JPEG), strip metadata, use the right format, and batch process when possible.