PNG vs JPG vs WebP: Which Image Format Should You Use?

Every image on your website is a choice — and the format you pick can mean the difference between a lightning-fast page and one that makes visitors hit the back button.

The Three Formats at a Glance

JPG uses lossy compression and is best for photos. PNG is lossless and ideal for graphics and logos. WebP supports both lossy and lossless compression with the smallest file sizes.

When to Use JPEG

JPEG is the workhorse of the web for photographs — product shots, landscapes, headshots, and food photos. Quality 75–85 is the sweet spot for web images.

When to Use PNG

PNG shines for crisp edges, text, and transparency. Perfect for logos, icons, screenshots, and line art. Optimized PNGs are often 40–70% smaller than raw design exports.

When to Use WebP

WebP is Google's modern format — 25–35% smaller than JPEG, supports transparency, and works in all modern browsers. It's the best choice when you want the smallest files.

Try the JPG compressor | Try the PNG compressor | Try the WebP optimizer